?Bird flu? What bird flu? That was last year, right??
So spoke my rental car driver, commenting on the purpose of my June visit to Riau?s capital, Pekanbaru.
He did not know that a four-year-old girl had died of the deadly disease a few weeks before my arrival. One of the managing editors of the Riau Post, the province?s leading newspaper, was not aware of the child?s death either.
?I?m almost sure the latest bird flu fatality in Riau was in 2009,? the editor told me.
Risk communication expert Peter Sandman once said that the level of media attention equals the level of public attention. The fewer reports the media publishes on bird flu, the less people notice that it is still around.
In the public mind, bird flu has died down. Nobody pays attention to the once-global threat anymore ? not even those who were in charge of controlling it during its outbreak from 2005 to 2009, when Indonesia was ground zero for avian influenza.
When the central government decided to dissolve the national committee on avian influenza control and pandemic preparedness (Komnas FBPI) last year, people assumed the war against H5N1 was over.
And when both the international community and the country?s leaders claim that Indonesia has done well in controlling bird flu, Indonesians have even more reason to dismiss the worry from their minds.
Reality bites. The virulent bug is still around, searching for more hosts and breeding places to multiply, looking for ways to spread more rapidly, infect humans more easily and kill them more quickly ? to accomplish the virus? most outstanding achievement: high morbidity and high mortality.
The death of the Riau toddler serves as a warning for us to remain vigilant.
...
So spoke my rental car driver, commenting on the purpose of my June visit to Riau?s capital, Pekanbaru.
He did not know that a four-year-old girl had died of the deadly disease a few weeks before my arrival. One of the managing editors of the Riau Post, the province?s leading newspaper, was not aware of the child?s death either.
?I?m almost sure the latest bird flu fatality in Riau was in 2009,? the editor told me.
Risk communication expert Peter Sandman once said that the level of media attention equals the level of public attention. The fewer reports the media publishes on bird flu, the less people notice that it is still around.
In the public mind, bird flu has died down. Nobody pays attention to the once-global threat anymore ? not even those who were in charge of controlling it during its outbreak from 2005 to 2009, when Indonesia was ground zero for avian influenza.
When the central government decided to dissolve the national committee on avian influenza control and pandemic preparedness (Komnas FBPI) last year, people assumed the war against H5N1 was over.
And when both the international community and the country?s leaders claim that Indonesia has done well in controlling bird flu, Indonesians have even more reason to dismiss the worry from their minds.
Reality bites. The virulent bug is still around, searching for more hosts and breeding places to multiply, looking for ways to spread more rapidly, infect humans more easily and kill them more quickly ? to accomplish the virus? most outstanding achievement: high morbidity and high mortality.
The death of the Riau toddler serves as a warning for us to remain vigilant.
...
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