tetano
Editor, Senior Moderator
Emerg Infect Dis. 2017 Apr;23(4):706-708. doi: 10.3201/eid2304.161600.
[h=1]Discussion of Average versus Extreme Case Severity in Pandemic Risk Communications.[/h] Zikmund-Fisher BJ, Scherer AM, Knaus M, Das E, Fagerlin A.
[h=3]Abstract[/h] To investigate determinants of the public's perceptions of disease threat, in 2015 we conducted a randomized survey experiment in the Netherlands. Adults who read a mock news article describing average +or extreme outcomes from a hypothetical influenza pandemic were more influenced by average than by extreme case information. Presenting both types of information simultaneously appeared counterproductive.
[h=4]KEYWORDS:[/h] health education; influenza; pandemic; risk communication; surveys; the Netherlands; viruses
PMID: 28322691 DOI: 10.3201/eid2304.161600
Free full text
[h=1]Discussion of Average versus Extreme Case Severity in Pandemic Risk Communications.[/h] Zikmund-Fisher BJ, Scherer AM, Knaus M, Das E, Fagerlin A.
[h=3]Abstract[/h] To investigate determinants of the public's perceptions of disease threat, in 2015 we conducted a randomized survey experiment in the Netherlands. Adults who read a mock news article describing average +or extreme outcomes from a hypothetical influenza pandemic were more influenced by average than by extreme case information. Presenting both types of information simultaneously appeared counterproductive.
[h=4]KEYWORDS:[/h] health education; influenza; pandemic; risk communication; surveys; the Netherlands; viruses
PMID: 28322691 DOI: 10.3201/eid2304.161600
Free full text