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British veterinarians welcome advertising ban on antimicrobials to curb antimicrobial resistance

Emily

Emily

Editor, Senior Moderator
http://news.vin.com/VINNews.aspx?articleId=24697

British veterinarians welcome advertising ban on antimicrobials

October 16, 2012
By: Jennifer Fiala
For The VIN News Service
[snip]
The advertising moratorium ? slated to take effect in 2013 ? is intended to rein in farmers? use of antimicrobials in livestock and, by extension, curb antimicrobial resistance.

BVA President Peter Jones explained in a news release that pharmaceutical companies heavily advertise new antimicrobials, putting ?undue pressure on veterinary surgeons by clients who want to try new products ?? regardless of whether their use is appropriate.
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