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China - Supermarkets use promotions to sell eggs after 29.36% drop in prices due to H5N1 bird flu in 2011 - Hubei province

sharon sanders

Editor-in-Chief & President
machine translation

Photo: Supermarket selling eggs play "to buy a few gifts a few


May 22, 2012 06:55

Chutianjinbao News Pictured: fresh eggs of some supermarkets, promotional price fell to 2.99 yuan / 500 grams reporter Cao Dapeng photo

Recently, the king, who lives in the district of Wuchang Dong Pavilion mother go to the supermarket to buy eggs, tired and broken. It turned out that there are a lot of brand eggs to start a "buy a few gifts a few promotional activities in order to find affordable, mother-in-law the king kept count of which brand to buy eggs cheaper.

78 brands have been involved in

Yesterday, reporters visited a number of large supermarkets in River City does have a lot of plastic packaging brand eggs in the "buy a few gifts and a few".

Wuchang Xu a large supermarket, Hubei, one produced by the "bird" grains and eggs, to buy 15 gifts 3, the price of 17.8 yuan. "Shendan cleaning eggs to buy 15 gifts 5 price of 26.5 yuan. Mulan Lake soil eggs to buy 10 gifts to two, the price of 14.8 yuan. In addition, the Fish and Rice Township, egg, bought 10 gift 2 the price of 18.5 yuan. "The Honghu Water" eggs in soil was to buy 10 gifts 5, the price of 15.5 yuan.

Not only fresh eggs do buy a gift a few activities, part of the brand of preserved eggs to start with the same activities. "Bird" preserved eggs "Buy 6 Get 3 price of 15.8 yuan. "Fish and rice village" preserved eggs "Buy 6 Get 3 price of 15.5 yuan.

According to providers parity egg buyers, eggs do a similar promotion, only one or two brands involved in the recent participation in the brand has been 78.

Egg prices fell 11.24% year

Promotion, and why so many eggs enterprises become "liberated"?


The provider parity egg buyers, the fall in egg prices, small-scale bird flu occurred in southern China last year in some areas, the public purchase will reduce, resulting in eggs unsalable. In addition, the moment when the eggs listed peak oversupply, egg prices lower, the brands in order to grab the market, it is only trying to do promotions.

Reporters learned from the provincial department of commerce, in May of this year, contain eggs, preserved eggs, duck eggs, including egg average price over the same period last year dropped 29.36 percent, only a single egg category price fell 11.24% over the same period last year.

Supermarket buyers, the current market a great variety of cleaning egg "," fresh eggs "and other names, but in terms of total supermarket purchase only will the egg is divided into red shell eggs, white shell eggs and eggs in soil. Among them, the red shell eggs this year, the average supermarket retail price is 3.3 yuan / 500 grams, is 3.8 yuan / 500 grams over the same period last year. White shell eggs this year, 3.85 yuan / 500 grams over the same period last year is 4.08 yuan / 500 grams; eggs in soil, an average of 6 yuan / 500 grams, and last year is 6.5 yuan / 500 grams. (Reporter Yang Jing)

: Cao Dapeng.

Zhttp://roll.sohu.com/20120522/n343750411.shtml
 
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