How China Built a Twitter Propaganda Machine Then Let It Loose on Coronavirus
ProPublica analyzed thousands of fake and hijacked Twitter accounts to understand how covert Chinese propaganda spreads around the globe.
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Another account calling itself an “international cultural exchange” company offered 1,700 renminbi (around $240) per post to the Chinese Australian artist Badiucao. The political dissident has nearly
70,000 followers on Twitter. After a day of feigned negotiations with the company, he obtained and shared with ProPublica a sample of what he would be asked to post — a 15-second propaganda clip. The video sought to show that the government defeated the coronavirus and everything is back on track. “This is what Chinese propagandists call a ‘
positive energy wave,’” he said. He didn’t get the name of the company. It ultimately declined to provide a contract, replying: “Upon client review, your posting style does not fit this promotional topic.”
Badiucao is confident, based on their interactions, that the company he was communicating with was working for the Chinese government. When asked why they would contact such an outspoken opponent of the regime, he speculated that the company used social media monitoring tools to identify their targets (evidence shows they reached out to Chinese-speaking Twitter users having more than 10,000 followers). But the company seemed unfamiliar with the diaspora community on Twitter, he said: “They’re marketing pros, but they don’t have a nuanced political understanding.”
Recently exposed to the coronavirus himself, Badiucao spoke to ProPublica from self-isolation in Melbourne. “I resettled in Australia because I wanted a free and safe environment. I believed in the democratic system here,” he reflected, “but with the virus, we’re not even safe if we move away.
And just like the coronavirus, values can be contagious as well.”